WHY do your customers do business with you? Defining your Unique Selling Proposition (USP).
In last week’s article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO, it’s time to determine their WHY. Most business people know their personal WHY. That’s the “why” you got into the business you are in, or “why” you work for your company.…
Marketing Cheat Code: Defining Your WHO
Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need more money and more time. The goal of this newsletter is to provide you with some cheat codes that will save you time and money while making your advertising efforts…
THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
The biggest mistake I see business owners make is starting with What and Where when advertising. They see an advertising source, or a sales person walks into their business and they like what they hear, so they buy advertising. It’s ok to buy advertising, in fact that’s what we sell at Connection Publishing, but you shouldn’t…
- WHY do your customers do business with you? Defining your Unique Selling Proposition (USP).
- Marketing Cheat Code: Defining Your WHO
- THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
- Get Attention in a Local Market
- The Benefits of Print Advertising
Learn from Ryan and his book the Marketing Playbook. Ryan teaches the 15 lessons of effective marketing for small local businesses. You can sign up here for a free digital copy of the playbook.
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