I spent 20 years running businesses for others but always had the dream to create something of my own. For the last 6 I have followed that dream and started and successfully run my own company Connection Publishing. Today I work as the CEO of Connection Publishing, I own a Roof Maxx dealership with my son Koby and I am starting a new dinner menu and recipe website called WhatToEat4Dinner.com.
Along my journey, I have developed skills in selling, marketing and leadership which I have decided to share. I am not selling anything here, my hope is to help small business owners become better marketers and have better lives. The more successful, the happier I will be.
One key difference between myself and most people marketing is that I am a salesman. This gives me a unique perspective in marketing. I market to sell. I believe a sales person should be a trusted advisor who their clients can trust to tell them the truth even if it means they don’t spend as much $ with the salesperson. It also means that the salesperson should be a knowledgeable expert in their field. Though I certainly don’t know everything, I have put together a lifetime worth of knowledge and I am using this blog and my video series to share that knowledge.
In 2016 My wife and I started Connection Publishing a neighborhood magazine company and currently have a staff of 6 employees and 10 independent contractor creatives (Connectionpub.com). I also partnered with my son and purchased a RoofMaxx dealership for our local area that he primarily runs and I handle the marketing for him. I will be teaching about what we do and what my clients do to effectively market their companies so you can follow along and learn for your small business.
My companies listed below: