In last week's article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO, it’s time to determine their WHY. Most business people know their personal WHY. That’s the “why” you got into the business you are in, or “why” you work for your company. … Continue reading WHY do your customers do business with you? Defining your Unique Selling Proposition (USP).
Marketing Cheat Code: Defining Your WHO
Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need more money and more time. The goal of this newsletter is to provide you with some cheat codes that will save you time and money while making your advertising efforts … Continue reading Marketing Cheat Code: Defining Your WHO
THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
The biggest mistake I see business owners make is starting with What and Where when advertising. They see an advertising source, or a sales person walks into their business and they like what they hear, so they buy advertising. It’s ok to buy advertising, in fact that’s what we sell at Connection Publishing, but you shouldn’t … Continue reading THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
Get Attention in a Local Market
Marketing is all about attention and sometimes getting attention in your local community is challenging. The basic principles of the decision-making process for any prospect are, they must 1st KNOW you, 2nd LIKE you or have a positive opinion of you or your business, and 3rd TRUST that you will do what you say you … Continue reading Get Attention in a Local Market
The Benefits of Print Advertising
Print advertising may seem old-fashioned in our digital age, but it still has a lot to offer businesses looking to reach their target audience in a local market. Even though we offer both print and digital advertising, print offers a number of advantages over digital advertising. Here are some of them: North Ogden Connection is … Continue reading The Benefits of Print Advertising
EVERYTHING YOU NEED TO KNOW ABOUT CREATING A CONTENT MARKETING PLAN THAT WORKS!
Are you struggling to get your content seen by your target audience (WHO)? Do you feel like your content marketing efforts are not delivering the desired results for your business? Do you have a content marketing plan or are you just winging it? This guide will give you the resources you need to make and … Continue reading EVERYTHING YOU NEED TO KNOW ABOUT CREATING A CONTENT MARKETING PLAN THAT WORKS!
What is Digital Marketing?
Most of our Connection Publishing clients are familiar with print advertising in our magazines, they are not as familiar with digital marketing so we wanted to give you a great comprehensive guide to digital marketing. Connection Publishing just recently launched our advertising recommendation engine that gives us access to a nationwide data pool to give … Continue reading What is Digital Marketing?
Lesson 8: Become a Marketing Master
Okay, so lesson number eight and today I want to talk about marketing. If you are reading this, you are most likely a business owner, an entrepreneur, or someone who runs a business at a high level. If that's the case, I get it, you're cut out of a different cloth. You're like me. I … Continue reading Lesson 8: Become a Marketing Master
Lesson 7: You only have 3 seconds
Use color to establish your brand and grab attention You only get 3 seconds to grab someone's attention with your advertising, and sometimes less. Three seconds, it's all you get. Color is one of the best ways to grab attention. Color is incredibly valuable in your marketing so make sure you're consistent with your colors … Continue reading Lesson 7: You only have 3 seconds
Lesson 6: Marketing and Content Plan
Insure you are on track and that you are making an impact with your marketing content. Okay, lesson number six, coming up with a plan and making sure that you know in advance what you're going use in your advertisements. My name's Ryan Spelts, and I'm a small business owner and a marketing coach. I … Continue reading Lesson 6: Marketing and Content Plan
Lesson 5: Facts Tell, Stories Sell
You may have heard of the old adage that facts tell and stories sell. And this is true. People want to hear the story behind your brand. It's become even more popular with unique marketing that's happening online with YouTube and different channels where people are using these fun, exciting ad platforms or ad approaches … Continue reading Lesson 5: Facts Tell, Stories Sell
Lesson #4 The most powerful word in advertising!
https://youtu.be/8-0lMJQT60U Hi, I'm back to talk a little bit about the words you use in advertising and how to make them effective. My name's Ryan Spelts and I'm a small business owner and a marketing student. I make these posts to help my clients and help others to learn a little bit about advertising and … Continue reading Lesson #4 The most powerful word in advertising!
Lesson #3: Making a Brand that matters
https://youtu.be/sti4OIkEKdo If people saw your brand, would they know what it meant? My name is Ryan Spelts. I'm a small business owner. I'm a marketing student. I love marketing, and I am putting these videos together to help you and help my clients be more effective advertisers and to get the bang for their buck … Continue reading Lesson #3: Making a Brand that matters
Lesson #2: What should you Advertise?
https://youtu.be/3uBb0fwfDiE The following text is from a transcript and may come across strange because it is taken from what I said in the video above. Okay, we're on to video two. So in the last video we talked about how much you should spend on advertising for your business. And today we're gonna talk about … Continue reading Lesson #2: What should you Advertise?
It’s Not Price, It’s Value
One of the most common objections that a representative will hear is, "It's too expensive!" This is one of those instances where a sales person needs to hear what a potential customer means, not what they say. Too Expensive is actually code for not enough value. The customer doesn't think that your product is valuable … Continue reading It’s Not Price, It’s Value