Okay, so lesson number eight and today I want to talk about marketing. If you are reading this, you are most likely a business owner, an entrepreneur, or someone who runs a business at a high level. If that's the case, I get it, you're cut out of a different cloth. You're like me. I … Continue reading Lesson 8: Become a Marketing Master
Lesson 7: You only have 3 seconds
Use color to establish your brand and grab attention You only get 3 seconds to grab someone's attention with your advertising, and sometimes less. Three seconds, it's all you get. Color is one of the best ways to grab attention. Color is incredibly valuable in your marketing so make sure you're consistent with your colors … Continue reading Lesson 7: You only have 3 seconds
Lesson 6: Marketing and Content Plan
Insure you are on track and that you are making an impact with your marketing content. Okay, lesson number six, coming up with a plan and making sure that you know in advance what you're going use in your advertisements. My name's Ryan Spelts, and I'm a small business owner and a marketing coach. I … Continue reading Lesson 6: Marketing and Content Plan
Lesson 5: Facts Tell, Stories Sell
You may have heard of the old adage that facts tell and stories sell. And this is true. People want to hear the story behind your brand. It's become even more popular with unique marketing that's happening online with YouTube and different channels where people are using these fun, exciting ad platforms or ad approaches … Continue reading Lesson 5: Facts Tell, Stories Sell
Lesson #4 The most powerful word in advertising!
https://youtu.be/8-0lMJQT60U Hi, I'm back to talk a little bit about the words you use in advertising and how to make them effective. My name's Ryan Spelts and I'm a small business owner and a marketing student. I make these posts to help my clients and help others to learn a little bit about advertising and … Continue reading Lesson #4 The most powerful word in advertising!
Lesson #3: Making a Brand that matters
https://youtu.be/sti4OIkEKdo If people saw your brand, would they know what it meant? My name is Ryan Spelts. I'm a small business owner. I'm a marketing student. I love marketing, and I am putting these videos together to help you and help my clients be more effective advertisers and to get the bang for their buck … Continue reading Lesson #3: Making a Brand that matters
Lesson #2: What should you Advertise?
https://youtu.be/3uBb0fwfDiE The following text is from a transcript and may come across strange because it is taken from what I said in the video above. Okay, we're on to video two. So in the last video we talked about how much you should spend on advertising for your business. And today we're gonna talk about … Continue reading Lesson #2: What should you Advertise?
Lesson #1: How much should a small business spend on advertising?
https://youtu.be/k5iFpZNidMY You can watch the video here, or read the transcript below. Do you own a business? Do you wonder how much of your revenue you should be spending on your marketing efforts? I believe that local small companies often overlook the importance and power of effective marketing and being able to succeed in a … Continue reading Lesson #1: How much should a small business spend on advertising?
It’s Not Price, It’s Value
One of the most common objections that a representative will hear is, "It's too expensive!" This is one of those instances where a sales person needs to hear what a potential customer means, not what they say. Too Expensive is actually code for not enough value. The customer doesn't think that your product is valuable … Continue reading It’s Not Price, It’s Value
Are You Lucky?
Some people have all the luck! Have you ever known someone who was extremely lucky? Someone who not only has a silver lining to their clouds, but the rain drops are diamonds! I am not talking about someone who is by nature positive or optimistic, but I am referring to people who against all odds … Continue reading Are You Lucky?
Decide to Be with Goals
Don’t Be Almost, Decide to Be! I used to have a serious problem with goals. I have always been a bit of a perfectionist and that can be painful when you set goals. Because if you set goals that stretch you, you are bound to fail sometimes, if not often. That does not sit well … Continue reading Decide to Be with Goals
A few years ago, my family borrowed an incubator and went through the process of hatching chicken eggs. It was a cool learning experience for my children and an insight I use to this day in my work. It takes about 21 days to hatch the eggs. The birds begin to chirp and the eggs … Continue reading Be Strong
Powerful Persuasion I love this video. I had a manager tell me one time that if the president of the United States was better at persuading through promotion the economy would be better. It doesn't matter who the president was because it is true of all of them. Are you using these 6 keys to … Continue reading Powerful Persuasion
How to give proper feedback
I highly recommend this post to anyone in a leadership position. You must give feedback, so you might as well do it effectively. I remember a leader of mine would tell me that if you have a problem employee and don't handle the situation, your people know what is going on. They will either assume … Continue reading How to give proper feedback
Short Term GAIN, Long Term PAIN!
I have had quite a few conversations lately with the leaders in my organization about this idea. Often I see people make decisions that satisfy their most immediate need, or more accurately… desire. They, however, may not realize or choose to ignore the fact that immediate decisions can cause more pain in the long run. … Continue reading Short Term GAIN, Long Term PAIN!