In last week's article, we talked about defining your WHO.. The ideal and most likely customer you work with. Once you know your WHO, it’s time to determine their WHY. Most business people know their personal WHY. That’s the “why” you got into the business you are in, or “why” you work for your company. … Continue reading WHY do your customers do business with you? Defining your Unique Selling Proposition (USP).
Marketing Cheat Code: Defining Your WHO
Getting noticed as a small business with a limited budget is one of the biggest challenges you probably face. My guess is that you need more money and more time. The goal of this newsletter is to provide you with some cheat codes that will save you time and money while making your advertising efforts … Continue reading Marketing Cheat Code: Defining Your WHO
THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
The biggest mistake I see business owners make is starting with What and Where when advertising. They see an advertising source, or a sales person walks into their business and they like what they hear, so they buy advertising. It’s ok to buy advertising, in fact that’s what we sell at Connection Publishing, but you shouldn’t … Continue reading THE SECRET SAUCE TO MARKETING THAT ACTUALLY WORKS SO YOU CAN LEAVE YOUR COMPETITION IN THE DUST!
What is Digital Marketing?
Most of our Connection Publishing clients are familiar with print advertising in our magazines, they are not as familiar with digital marketing so we wanted to give you a great comprehensive guide to digital marketing. Connection Publishing just recently launched our advertising recommendation engine that gives us access to a nationwide data pool to give … Continue reading What is Digital Marketing?
Lesson 7: You only have 3 seconds
Use color to establish your brand and grab attention You only get 3 seconds to grab someone's attention with your advertising, and sometimes less. Three seconds, it's all you get. Color is one of the best ways to grab attention. Color is incredibly valuable in your marketing so make sure you're consistent with your colors … Continue reading Lesson 7: You only have 3 seconds
Lesson #1: How much should a small business spend on advertising?
https://youtu.be/k5iFpZNidMY You can watch the video here, or read the transcript below. Do you own a business? Do you wonder how much of your revenue you should be spending on your marketing efforts? I believe that local small companies often overlook the importance and power of effective marketing and being able to succeed in a … Continue reading Lesson #1: How much should a small business spend on advertising?